It takes 8 minutes and twenty seconds for a ray of sunlight to reach the Earth. The Sun could have stopped working while you’re reading this sentence and you wouldn’t know it for another 497 seconds! People will still hold grudges, honk their horns in frustration, worry about that big work project and all the rest while being blissfully unaware of their impending doom.

I’ve been thinking a lot about this 8:20 phase. There are plenty of industries of belief systems where it takes time for inputs to work their way through the pipeline. It is entirely plausible that, today, there are companies or industries who are simply dead men walking, oblivious of a fundamental shift in the world that renders them totally irrelevant and what evidence do you have for that?